The Social Shake-Up is a yearly two-day conference in Atlanta, GA hosted by Social Media Today. The conference brings our audience stories from the front lines of innovative businesses and creative organizations, presented by the best thinkers and top brands in social. Attendees gain a clear sense o…

A landing page is a standalone page designed for one specific objective. Or it should be.
In reality, most landing pages ask visitors to do a lot of things, and what happens instead is that users leave doing nothing.
What does that mean? Most landing pages are designed to lose money.
It?s saddening …

World-famous Formula 1 driver David Coulthard took the stage for the final presentation at Supernova London. Drawing on his experience with fast cars and fast data, he gave a thrilling insight into this very unique use of big data.
Over his 247 races, David used real-time data to gain 62 podium fini…

If a website is developed with the concepts of usability in mind, then, conversion will be higher and traffic too will increase. Similarly, elements like content, links, graphics and navigation are also critical. Getting all such critical aspects correct at first instance is a big challenge. This cr…

2015 needs to see the end of click-based measurement, argues Phil Macauley, EU managing director, Quantcast.
Is the online display industry currently polarised? On one side we have some truly great technology that is allowing advertisers to target ads like never before and pick their perfect users o…