Technology has the power to make us smarter and more proficient marketers. But if we don’t have a clear understanding of how to use it?and what we want to accomplish with it?well, it might just sit there wasting money and collecting a thick layer of proverbial dust.
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To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.
Social media is one of, if not the most, vibrant, volatile and financially viable marketing channels in business. It is also experiencing a ton of growth; growth that’s showing no sig…

This is your brain. This is your brain on stories (if you saw the US anti-drug ads of the 80?s, you know where I?m coming from). Turns out stories may be also be mind-altering ? in a good way.

Ultra-hot payments startup Stripe has brought on $70 million in new funding that will double its valuation less than a year after its last raise. The round, which was first reported by the Financial Times, brings the total amount Stripe has raised to more than $200 million.
With the new financin…

Did you know that eons of human evolution has hard-wired our brains to have gut reactions in 3 seconds or less? Combine that with the age of over-stuffed mailboxes and increasing mobile usage, and you have a recipe for getting lost in marketing oblivion. But don’t fear. That doesn’t have to be your …