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As the media landscape continues to splinter, staying on top of new and emerging digital media is a challenge for all CMOs. For Antonio Lucio, Global Chief Brand Officer of Visa, this challenge means that a digital mindset has to be integrated into the core of his company?s marketing strategy, not e…

In Twitter?s most recent earnings call, CEO Dick Costolo and CFO Anthony Noto talked up the massive potential that lies in the platform?s wider audience ? people who are not logged in but who view tweets. I can?t help but think a similar motivation is behind the announcement of Facebook?s latest pro…

“What is this page about?”
As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This helps provide the relevance element of s…