Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don?t.
According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on a page.
In my expe…

Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business.
It?s so effective that it drives at least $250,000 in yearly revenue for me. But if your profile isn?t optimized, you?ll find you…

The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding?
We at Sprinklr decided to investigate which restaurants are winning in social and …

As 2014 winds down, the results of your retail holiday strategy will slowly come into focus. Hopefully, you’re having a merry old time, reaching record heights in sales, customers, revenue, website traffic?all the things that help to make a holiday marketing season bright.
However, now is no time to…

November 24, 2014
A new study shows that B2B marketers aren’t getting the most out of social media’s ability to reach, attract, and retain buyers.
For marketers, data culled from social media can solve several problems.
Social data can inform marketers about their current or potential c…