There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it?s hard to know what they mean or how they can guide your strategy.
If that?s you, I?m going to clear that up for you in this article. I?ll show you how to use this data to get better …
April 07, 2015
Analysts weigh in on which channel gets you the most bang for your marketing bucks.
Most every marketer wants to know how to get the most out of his resources. And today there are more choices than ever on how to invest those precious dollars. In particular, there’s the ongoin…
Creating content for multiple platforms each and every day can be taxing for even the most skilled copywriter. It means coming up with fresh, interesting content constantly to provide great resources for your clients, but I know that we all can have a rough time at it if we go it alone and don?t do …
URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried many optimization techniques to improve their sites? rankings.
The real question is, does your URL structure even help with your overall traffic? …