As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. This includes a print publication and quarterly supplement, digital content, e-newsletters, customer publishing, and live events.
So, as we …

It?s no secret that you can generate traffic by commenting on other people?s blogs. But the question is are you actually using this tactic?
Chances are you aren?t.
To show you the benefit of leaving comments on other blogs, I decided to run a test in which I left 249 comments on other people?s blogs…

B2B demand marketers are focused on driving engagement and delivering higher quality, more informed leads. It requires content to align with persona pain points and buyer journeys. It necessitates incredible focus on targeting and segmenting. And it requires constant cultivation and nurturing. Howev…

Quick! What?s the fastest way to jack up conversions, improve your revenue, and turn your website into a money-making machine?
Answer:

Communications are on the precipice of change. And it?s not the change to all-cellular communications that you might expect. Nor is it one giant federated network of different over-the-top apps like Skype or WhatsApp.
Instead, communication is fragmenting into a series of hyper-focused communities, …