By Tracie Rollins
On November 15, 2014, open enrollment begins and small businesses can select health care options for their employees online using the Small Business Health Options Program (SHOP) Marketplace. This period goes until February 15, 2015. Businesses that live in certain states and hire …

The first keynote of the day takes an exciting look at the world of travel, where consumers have a plethora of options. Marriott?s global marketing leader is preparing for the future by testing new technologies and utilizing real-time digital platforms, including social media, to target and engage t…

It?s no secret that you can generate traffic by commenting on other people?s blogs. But the question is are you actually using this tactic?
Chances are you aren?t.
To show you the benefit of leaving comments on other blogs, I decided to run a test in which I left 249 comments on other people?s blogs…

November 06, 2014
Who needs celebrities to market a product when you’ve got genuine, passionate influencers?on every level.
You know the saying: It’s not what you know, it’s who you know. That old maxim so often holds true for marketers who are trying to build awareness and loyalty for t…

To help make sense of the massive troves of data produced by people clicking around its website, the Times made a (very) nontraditional hire?Chris Wiggins, a biology researcher with a PhD in theoretical physics. If you can map the human genome, maybe you can even fix journalism.
It doesn’t come as…