French health and fitness device-maker Withings has kicked off pre-orders for its Activit

B2B demand marketers are focused on driving engagement and delivering higher quality, more informed leads. It requires content to align with persona pain points and buyer journeys. It necessitates incredible focus on targeting and segmenting. And it requires constant cultivation and nurturing. Howev…

November 07, 2014
The outdoor clothing company emails when customers are most likely to click.
Every marketer wants more email click-throughs. Patagonia knows how to get them?and increase sales in the process. The outdoor clothing company emails its customers using personalized time depl…

Are you a lurker on LinkedIn? 80% of us are. We watch and read but we?re not proactive and and we don?t use LinkedIn?s newest and best features to our advantage. If you?re in the business of creating new business, then you need to start using these 12 LinkedIn secrets.
This is InMails unlimited. Use…

Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion rates. Ready? Let?s go?
Web personalization.