Getting people to your landing page is half the journey; making them sign up is a different animal altogether. There are many factors that play against us, keeping us from letting that happen.
The first problem is that users are busy and impatient. Most of them won?t care to read through the entire …

As a marketer in today’s technology-driven world you are often surrounded by overwhelming data with underwhelming insights. How do you sort through all of this data to make smart decisions?
Great dashboard design requires a little bit of art, a little bit of science, and an abundance of strategy and…

Here’s our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Best Thinker

Dear developers: Do you feel insecure because you?re only fluent in a mere eight programming languages used across three families of devices? Does exposure to yet another JavaScript framework make you shudder and wince? Have you postponed a pet project because you couldn?t figure out which cloud …

According to the Small Business Mobile Survey, 84 percent of businesses see a boost in sales as a result of mobile marketing. It has become and will remain a major part of many small business strategic plans. However, many businesses still make mistakes that cause their mobile campaign to come acros…