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Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (2012) and The Marketing Performance Blueprint (2014).
A graduate of Ohio University’s E.W. Scripps School of Journalism, Paul also created Mark…

October 15, 2014
Forget Halloween. Marketers are already gearing up for the winter holiday season.
There are about 70 days until Christmas. So forget the Halloween candy and Frozen costumes. Because if you haven’t started making your lists and checking them twice, well, you’re already be…

3 Ways to Be More Savvy About Free Shipping Furthering Its Goal to Get Physical, Amazon to Open West Coast Pop-Up Shops Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing How to Get People to Stop Ditching Their Online Shopping C…

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