Mobile marketing and optimization is no longer just the proverbial icing on the cake. The mobile revolution has fundamentally changed customer behaviors and expectations, and thus, how we must do business if we want to be relevant. Are you meeting the mobile marketing challenge? If not, this event i…

In 2013 72.3% of customers reported using a coupon during a purchase. Yet consumers are increasingly digital and transient. MMS coupons instead of paper printouts provide an alternative way to engage with phone-wielding customers.
In this tutorial we?ll walk through how to build a service to distrib…

Several years ago, digital reading platform issuu gave up on the iTunes App Store after several rejections stemming from its then too-competitive nature with Apple?s planned Newsstand service. Now, it?s back. The company has released its first iOS app that brings a variety of free publications to…

Nothing gets an instant reaction from an iPhone owner like a cracked screen. They want their phone fixed, but don?t want to wait three days for a support appointment or send their phone off to be replaced. iCracked solves their problems on-demand, powering a network of technicians who meet the custo…

Content marketing is based on the notion that if a business delivers consistent, helpful information to prospects at the right time, they will ultimately be rewarded with more purchases and customer loyalty. And, if done well, it’s proven to yield impressive results. However, to be successful, mark…