Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you?ll need to target.
In order to save you time, I?ve analyzed all the popular social si…

In February 2004, Facebook was a small and unknown website, used only by Harvard students. By summer, they had expanded to other Ivy Leagues, but they were still pretty small.
Typically, VCs don?t invest in companies that are so small and have no idea how they?re going to make money. Watch Shark Tan…

Infusionsoft is a company that is completely dedicated to the success of small businesses. Its customer relationship management (CRM) software is specifically designed for this niche market, and it?s intended to help drive sales while saving time and increasing efficiency within businesses. It was f…

October 01, 2014
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
Creating an impactful marketing campaign can be somewhat of a tricky balancing act.
On one side, there’s analytics. In today’s data-driven environment con…

September 26, 2014
Packaging fond memories and warm feelings continues to be a winner for today’s brand marketers.
The term nostalgia was first coined by a 17th century Swiss medical student, Johannes Hofer, in his dissertation in 1688. A sort of pseudo-Greek word??nostos? for homecoming…