Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
Marketing leaders are giving a larger slice of their budget to social media. But the results aren’t always filling, according to the August 2014 edition of The …

The idea of wearable technology as a mass market category is relatively new and still quite volatile — where the expectations of change are very high. Moreover, some analysts say that user demand in the wearables market has already arrived, despite the relatively low adoption rates.

A lot of my life’s work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I’m not here to give you an intersectional Feminism 101 lesson or explain to you that institutional sexism is indeed alive and systemically present in online …

Airbnb has built a huge platform that allows users to rent out their rooms and homes to people looking for a place to stay. But what about when businesses want to find interesting spots to hold meetings, brainstorming sessions, or team offsites? For that, they have a new startup called PeerSpace….

Content marketing is everywhere. Blog posts. E-books. Experts. Dos and don?ts and apps and subscriptions. Content marketing is a trendy buzzword, an umbrella term and a reality for today?s small business owner.
When a term is thrown around so frequently it can be hard to zero in on the deeper meanin…