Conversion optimization is way more than button size, font colors, and sizzling calls to action. It?s also about the inner psychology of the user, known as customer psychology. This is such an important part of digital marketing that I wrote The Complete Guide to Understanding Consumer Psychology.
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At the MozPlex, we’re all still coming down from the incredible energy, excitement, and new ideas that MozCon brings every year. Thank you again to all of you who joined us to make this year’s MozCon the best ever. For those of you who couldn’t join us, we wanted to share some of the best slide deck…

Real-time marketing (RTM) may seem like a spiffy new concept but it?s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends. Shorter camp…

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Whatever we knew about the mobile marketplace a couple of years ago has already changed. That?s why it?s so important to keep up with the latest research on mobile marketing and conversions.
To help, I?ve found five recent studies that share useful information for those of us seeking higher convers…