How does the color in your logo make your customers and prospects feel? Here’s a look at the emotions certain colors elicit and iconic business logos that use those colors.
Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and t…

If you?ve ever been to a rock concert, you know the drill. You get pumped up about who will take the stage, spend a few hours screaming, yelling and singing with delight, then you leave and there?s this oddly comforting ringing that hums in your ears, reminding you of the awesome music you just hear…

SEO has been around for so many years that it should be easy to figure out what you should and shouldn?t do, right?
I wish that were the case!
The thing about SEO is that it?s constantly evolving. Not only does that mean a lot of the old information is inaccurate, but it

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The real skill in digital marketing is persuasion. It doesn?t matter how much retargeting you do or how many lightbox popups you make, if you don?t persuade customers, then you won?t make sales.
Persuasion is a powerful skill. Once you learn some of the advanced techniques of persuasion, you will b…