?Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today?s column is written by Seph Zdarko, head of attribution initiatives and partner strategy

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From responsive, dynamic serving and mobile, there are many different types of sites to choose from. Benu Aggarw…

Every web user has experienced anxiety of some form or another. It might be very mild, but you?ve probably experienced it yourself, even if you were unaware of it.
Anxiety is one of the greatest sources of friction and loss of revenue in ecommerce today.
If you?re a marketer, you have an interest …

Are social media and marketing automation mutually exclusive? It?s a question every marketer should ask him or herself. On the face of it, the words ?automation? and ?social? in the same sentence seem a little counterintuitive. However when it comes to social media, there is some synergy.
So what ex…

Open rates rose to 32.9% in Q1 2014, but clicks haven’t changed for the past couple of years, a study says. But why?
Marketing services firm Epsilon has released the results from its 2014 Q1 Email Trends benchmark study. The study found that the open rates for business as usual (…