Category: Uncategorized

Amazon, Tactics Amazon Leverages, Amazon Gets Personal, And Amazon Rocks Personalization

Some people love Amazon; others hate it.
As a consumer, I?m definitely in the first group. I?ve been using Amazon since August 1999 (my first order was for a Peanuts book, if you?re interested). I have bought a lot of items from Amazon stores in three different countries. That?s because Amazon know…

Read More

Business Development, Bus Dev, Business Development Folks, And Great Bus Dev

There are hundreds of blog posts about tools for sales professionals. But, look for tools specific to business development, and you won?t find much. The few posts that address business development parenthetically just mention a CRM or two.
I?ve met numerous entry-level business development folks (us…

Read More

B2B Buying Cycle, Customer-centric Nurture Programs, B2B Marketing Automation, And Marketing Technology Industries

The B2B buying cycle has drastically changed in recent years. According to SiriusDecisions, as much as 70% of the buy-cycle is now self-directed and complete prior to sales engagement. This evolution has changed the game for both sales and marketing teams, making it more essential than ever that the…

Read More

Best Productivity Hacks, Time, Hardest Charger, And Mean Feat

Ask any entrepreneur: we always feel like we want to be more productive.
We always feel like there?s some better way we could spend our time, some shortcut we haven?t discovered, some hack we haven?t applied.
There?s never enough time and there?s always too much to do.
Running a startup is no mean f…

Read More

Business Audience Marketing, Password Reset Link, Website Constitutes Acceptance, And Haymarket Media

The professional network brings business audience marketing to its platform for $175 million.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nu…

Read More