Marketers now dedicate a quarter of their budgets to IT spending.
Automation, widgets, and apps can make marketers seem less man and more machine. Although CIOs still lead the way in terms of IT investments, marketers are catching up quickly. Business-led IT spending accounts for…

How the Communications Revolution is Reshaping the Contact Center: Three Case Studies to Read Now
How the Communications Revolution is Reshaping the Contact Center: Three Case Studies to Read Now
The communications revolution led by the rise of smartphones and mobile apps is combini…

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Every time a conversation veers towards improving website conversions, people whip out their website optimizer tools and get to work on web elements, title tags, better copy, and so on.
There?s just one problem?
With so much time and effort spent on website optimization, A/B testing, multivariate …

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Although many new channels have emerged, email continues to be one of the most effective ways to reach customers and build lasting relationships. But as the marketplace has evolved, it’s become increasingly more challenging to stand out in the inbox and elevate your results. H…