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Retail marketing has changed dramatically over the course of the past decade, as the web has given consumers more access to information and a multitude of options of where to shop. As marketers, it is imperative to adapt to and embrace this customer-centric reality in order to…

In our earlier blog post, Twilio for Phone Trees, we showed you how to create a phone tree using Twilio, Ruby, and Sinatra. In this post, we are going to apply one of the web developers most powerful tools, multivariate testing, to many company?s favourite communications tools, the phone tree.
Mult…

People have long identified as either dog people or cat people, but what does a dog or cat person actually look like? Is there any truth to the ?cat lady? stereotype? It turns out that people who buy cat food do skew older than their dog-food-buying counterparts. While they are more likely than the …

Last night a sizable number of Facebook advertisers received receipts listing other people?s ads, including company names, campaign names, and amount spent. Sources

Ask.com, Bing, and Yahoo drive far fewer consumers to publishers’ websites than Google, but visitors who arrive via those three search engines tend to stay longer during visits and view more pages, and they are less likely to exit after reading only one page, according to a recent analysis by Sharea…