Building a Social Media Game Plan

In today?s world your digital footprint is critical to promote your own personal brand because almost everyone is searching online to learn more about you.
What does this mean for almost everyone who is searching for a job, looking for new opportunities, or networking?
It means that you have becom…

We are only just beginning to understand the potential of social media and how it can be deployed to solve business challenges. The first wave of social media tools contained far too many ?me too? social media monitoring tools that tracked activity such as followers and mentions just because they co…

When a shopper walked into my grandpa?s store in Cranford, New Jersey, in 1955, he received a firm handshake and personal service. Grandpa Ted would walk his customers around the store, learning about their lives and needs through conversation. These details would inspire how he approached other cus…

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