For the final Supernova session, we present Kenn Cukier, data editor of The Economist and co-author of ?Big Data: A Revolution That Will Transform How We Live, Work, and Think,? discussing the increasing importance and relevance of data, along with the impact it will have now and in the future.
Supe…

By Tracie Rollins
Transitioning from a traditional job to small business is a rocky road. Whether you?re one month into your new business or a few years deep, it can be difficult to find your footing outside the structure of a company. And for PJ Newton, his transition from active military service …

Why We Wrote This Guide
Your role as a marketer is transforming every minute. Once upon a time, marketers were pure brand-builders. Your job was valuable, but you couldn?t put an ROI number to your efforts. Instead, you relied on your gut to exercise great judgment — to invest in progra…

In a digital marketing world that?s heavily driven by metrics and analytics, it?s striking that many people tend to ignore any statistics save their own.
Even some so-called ?top social media marketing professionals? in the industry couldn?t tell you what five of the most shared content topics in 20…

When it comes to marketing online, you?ve probably already heard that ?content marketing? is one of the best ways to spread the world about your site and position yourself as an industry expert. But content marketing is not the same as churning out blog posts day after day.