Six years ago I stood in a client’s board room with a list of SEO recommendations that I was convinced would earn me big smiles, firm handshakes, and and maybe even a celebratory slap on the back. Instead I was met with icy stares and nonchalance to my suggestions.
This was despite all my prepara…

The second messaging revolution is now quickly coming to a close.
With the news today that Korea?s leading messenger KakaoTalk is merging with one of that country?s largest internet portals, Daum Communications, we are witnessing the end of the rise of mobile-focused independent messaging startups …

In Senate hearing on an online security report, McCain says networks and advertisers need to get with the program; McCaskill says consumers do.
It may seem like it’s yours, but it’s not. It has a life of its own and you work for it?not the other way around. I’m talking about your brand.
A ta…

For those who are still formulating and fine-tuning their yearly digital marketing strategy, it?s getting to that point where you can?t call your lack of direction a New Year?s Hangover or Lag anymore.
With the year in full-swing, if you don?t have a strategy in place by now, it might be time to tur…

This is part 3 of 3 in our Pirate Metrics series. If you missed part 1, click here to view ?Get Them to Walk the Plank?. If you missed part 2, click here to view ?Sailing The Waters?.
In our first two installments about Pirate Metrics, we went over the first two A?s and R?s of AARRR: acquisition, ac…