Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about on-topic and off-topic links. One of the questions and one of the topics that you see discussed all the time in the SEO world is: Do on-topic links matter more than off-topic li…

Facebook’s algorithm now favors brands’ video posts in the News Feed, according to recent research from Socialbakers.
The report was based on data from 670,000 Facebook posts made by 4,445 brands between October 2014 and February 2015.
Videos uploaded to Facebook’s native player have the most organi…

Today?s trending content marketing campaign is the still ongoing #DearMe campaign put together by YouTube. The campaign has gained huge traction on Twitter, while still pushing people to YouTube where Google pretty much has a money printing press made just for them.
The campaign definitely has great…

I know what you?re thinking (maybe): Brand story? What do I need a brand story for? Is a brand story going to make me more sales? Or maybe you?re thinking, Ooh, I was just thinking about how to craft a brand story. How Timely!
Are you thinking any of those? Then please ? read this way.
Is your brand…

Is there such a thing as the perfect WordPress theme?
Until now, I would have told you that was impossible. But now?
James Farmer, CEO of Edublogs and IncSub, recently showed me a new WordPress theme that actually took my breath away. And I have to tell you, I?m seriously considering a site redesign…