According to research conducted at the Ehrenberg-Bass Institute for Marketing Science, out of the top 200 brands on Facebook, only one brand has an engagement rate higher than 2%, and only 10% of those brands have an engagement rate higher than 1%.
Especially with recent changes in the Facebook alg…

Andrea Loubier is the CEO and co-founder of Mailbird, an email tech startup based in Bali that focuses on email security and productivity hacks on the most creative platform for email innovation ever. She is half American and half Filipino, thrives on diversity as a social connector, particularly fo…

You need powerful tools to scale the communication between you and your customers. Twilio Short Codes are now available in Canada. This offers you a way to reach millions of customers in North America, all at once, using one API.
Learn more about Twilio Short Codes here, and apply for your Canadian…

?The problem with most copywriters is they don?t think in terms of selling,? says David Ogilvy in his

In a recent study led by Dove, 82% of women believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago.
The sociological shift has a tremendous impact on the business side of beauty and fashion; according to PM Digi…