For brand marketers, user-generated content (UGC) has been all the rage for the past couple of years. From Doritos’ famous annual million-dollar “Crash the Super Bowl” to Sephora’s Beauty Board, to the inordinate number of hashtag-infused “media walls,” brands have piled on in growing numbers.
UGC-e…

Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don?t differ much from whatever options were available out-of-the-box with their chosen shopping cart system.
And that?s unfortunate, since it?s often where crucial decisions are made on wheth…

Do you run a Facebook Page? Heads up: your page?s ?Like? count is probably going to drop a bit soon, and it?s totally not your fault.
The short version: Facebook is changing the way it?s

Apple has a wee announcement tomorrow. Perhaps you?ve heard. It?s called The Apple Watch, and tomorrow?s the big day. Naturally in the days before the launch, as with past device debuts, we are hearing a range of predictions about how it will flop, be wildly successful and everything in between.
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Looking at reports isn?t enough. You have to take the data from Google Analytics and make adjustments to your site to get more visitors and conversions.
So, how can you use it to improve your marketing? Well, I?ve created an infographic that will walk you through the steps you need to take.
Click on…