I don?t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can?t neglect the role that emotions play.
Once you recognize this, however, it brings up an important question: How do you emotionally connect with your custome…

The traditional resume might be on its way out in this age of LinkedIn profiles, but for the moment it remains a critical prop for any job hunt. Having read thousands of software engineering resumes over the decades, I can offer some advice about what to leave out of yours. Unless, of course, you en…

IBM is the most mentioned B2B brand online globally, according to a recent report from Brandwatch.
The report was based on an analysis of over 5 million online conversations about 200 top global B2B companies. The researchers looked at mentions on social networks as well as on news sites, forums, an…

Don’t follow the trends. Start them. Learn how from Twitter, Facebook, Arby’s, Discover, Whole Foods, NASA, Coca-Cola, and many more top brands
Brought to you by: Social Media Today
The Social Shake-Up brings together a wide array of speakers from the top brands in social. Full speaker list here.
T…

May 04, 2015
One chief marketer breaks down the unique benefits found in only social media metrics.
These days there’s certainly no shortage of data?or metrics for that matter. In fact, if you’re not careful, you can end up drowning in a sea of vanity metrics.
Recently, I had a chance to cha…