By Emily Balyea
Creating a visual identity for your brand no longer has to be you in front of a white board with a blank stare on your face. In fact, you should probably just ditch the white board all together because our good friend the Internet has some better brainstorming tools for you.

Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tool…

Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
Some 66% of B2B leaders view their efforts as somewhat successful, and just 7% say inbound marketing has not helped th…

If you want to get traffic from the social web, all you have to do is publish updates with your links in them, right?
I wish that were the case. If it were this

Building your personal brand is all about getting the right kind of exposure. What is ?the right kind of exposure? It is the places and activities that lift your personal brand in front of your target audience.
Lofty branding goals and big audiences are one thing. Getting there is quite another thin…