I?ve been a PR guy for almost 20 years now. When I started writing headlines and press releases for my startup, eReleases, in 1998, there was no such thing as MySpace, Facebook, and there was certainly no Twitter. Email, on the other hand, was getting hot; I should know, I had a pretty sweet AOL pac…

When you use Google?s mobile search to look for your favorite news sources or more information about a hot news topic, you?ll probably notice there?s something different about the search results. Starting today, Google will not just give you a link to the publication, but it will also highlight t…

Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get more out of your existing traffic.
A/B testing is the secret sauce that makes that happen.
But what happens when you finally decide to carry out A/B tests?

When you think of my name, Neil Patel, what comes to mind? You probably see me as a marketing guru or as an expert who is good at driving traffic to websites.
Although that?s true these days, I?ve made a lot of marketing blunders over the years. Luckily, most of these blunders affected my own busine…

It may be the buzzword du jour, but storytelling has earned its status as brand marketing champion. The challenge is applying it in a way that resonates with consumers.
Join this live webinar with Tessa Wegert, journalist and media strategist, to explore the role of storytelling in digital advertis…