Gonz Medina and Jason Heslop started Blue Chip Athletic in 2001 with no marketing budget, website or customers. But they did have a screen printing machine, a business plan, and a passion for providing affordable, quality apparel to the Missouri high school wrestling teams they coached.
Ten years la…

Brands nowadays are tasked with producing copious amounts of content. But without a clear direction or plan in place, chances are your content marketing efforts will fall flat. You need to know: who is producing the content? How often and what types? Do you actually have?dare I say it?a content stra…

What Not to Do: Changing User Behavior on Your Landing Pages
Many marketers believe that they are supposed to change a user?s behavior.
According to the theory, an effective landing page will challenge a user?s existing behavior and attempt to get them to adopt a new behavior that involves a convers…

Sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you?re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You?re also creating more inventory and new revenue streams for your owned pro…

A new company called Parent Co. is launching today, backed by $1.8 million in angel