by Melinda Emerson
A short quiz for you:
What is the point of your content and social media marketing efforts?
The correct answer? B. Sure, a following is great, and social media is excellent for building brand awareness, but until you have a prospect?s contact information, closing a sale is very di…

It?s that time of year again. Out with the old, in with the new, onward and upward. Nowhere is that more true than in the business of conversion rate optimization.
As someone who eats, lives and breathes this line of work, I felt that now was the perfect time, not just to look ahead at what 2015 cou…

Since the launch of Facebook business pages, the social network has been a wildly popular platform for small businesses looking to connect with their audiences. Business owners gained simple and inexpensive ways to connect and engage directly, and on a personal level, with those interested in the bu…

An exclusive, live webinar from Social Media Today
February 3rd at 12pm EST / 9am PST
Omni-channel marketing focuses on a seamless approach to the consumer experience through all available channels, including mobile Internet devices, computers, brick-and-mortar, television, radio,…

Does the engagement on your Facebook page seem too low? And does it seem like it shouldn?t be that way, especially when you?ve done well in the past and/or took all of my advice on how to do social with the little time you have ?
Facebook has made some News Feed changes and because of that, you?re …