GE has a new smart street light in early production, and it hopes that over time, cities and third-party developers

In today’s hyper-competitive business climate, there?s a lot of talk about brands: How to make them sticky, how to create positive associations with the consumer, how to build a loyal following on social media. As a small business owner you’re always trying to find new ways to get your brand out in …

REACH: the term used to express the total percentage of a target audience who are exposed to a brand message at least once throughout a campaign period. This figure represents unduplicated audience exposure.
Reach used to be the standard measurement for the total audience size available in a given m…

Search engine optimization (SEO) is always evolving and your strategy must evolve with it. Aside from user intent, covered in CrazyEgg?s last SEO roundup, here are some of the other issues to think about, especially in relation to conversions.
Image: Pixabay
1. Optimize All Content
In Your SEO Strat…

Back in the ?90s we used Excel spreadsheets and Access queries to ?target? our campaigns (while we jammed to Pearl Jam and gulped Starbucks). My, oh my, how the world has changed. Today, it?s unlikely that you get through a day without hearing about automation this and CRM that (while jamming to Pan…