Insight into customers’ emotions will help marketers turn their frowns upside-down.
Customers are people. And people, it turns out, are complex creatures.
That explains why some marketers, vendors, and academics are plunging into their Psych 101 textbooks to construct deeper understandings of custom…

If you want to figure out your conversion rate optimization (CRO) strategy for 2015, one of the best places to start is with CRO data from 2014. It?s a good way to discover what worked and what needs tweaking for the new year.
Luckily, you don?t have far to look. Conversioner has collected some of t…

The people who drive for Uber generally do so because the platform affords them flexibility in when and how often they drive, according to the findings of a study it?s releasing today. But the platform also offers drivers higher per-hour earnings potential than comparable for-hire driving jobs.
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January 23, 2015
But consumers are confident that the government and brands will brew up a solution
The current state of data privacy and security is leaving a bitter taste in many U.S. consumers’ mouths. Nearly three fourths (73%) of consumers say that the concept of online privacy toda…

Welcome to the final part of our series on integrating Twilio with your Rails 4 app. In Part 1 we walked through signing-up for a free Twilio developer account, getting a phone number and processing an inbound phone call. In Part 2 we secured the webhooks, used Twilio?s REST API to send outbound SMS…