We asked some of the smartest marketers in the industry what comes next in the world of B2B marketing. And boy did they answer! We’ve collected some of their responses and put them together to let you ?
…

Mobile transactions rose 20% and were four times more likely to be made on iOS devices versus Android.
The mobile market expands every year, and 2014 was no exception. Here are some of the year’s biggest mobile marketing moments.
Marketers for the NHL’s top-ranking team devise a winning strategy to …

A/B testing is gaining in popularity and is something a lot of businesses are considering as a way to generate more revenue.
The reason is simple.
By improving conversion rates, websites generate more orders at a lower cost per acquisition. This means better results for the same amount spent on adve…

For all the stories of 2014, few got the attention of the press like the tension between San Francisco residents and the rising tide of engineers and startup founders who started calling the city their home. Accused of driving up rents for apartments as well as blocking bus stops, these techies h…

More consumers are turning to social media to find inspiration for purchases, obtain recommendations, research gifts and find promotional discounts, according to research from Crowdtap .
Sixty-four percent of shoppers surveyed by Crowdtap used social media to find inspiration for purchases, up from…