Edward Norton, Cost Inefficient Ways, Fred Wilson, And Traditional Fundraising Events

How do charities and non-profits raise enough money for their causes? Well, the normal route, that which needs to be ?disrupted? if you will, means a lot of thousand dollar per-plate dinners, a lot of individual reaching out and maybe some marathon running.
Edward

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Earth Day-related Musings, Food Delivery Mailers, Green Walk, And Green Talk

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.
What’s in our mailbox this month: Food delivery mailers. Which one’s the tastiest?…

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Conversion Rate Optimization, CRO, CRO Culture, And Successful CRO Culture

Conversion rate optimization (CRO) is having a moment in the sun with startups and others. And it’s long overdue. Why? Because CRO takes a resource you already have (the traffic to your website) and helps you do more with it, at little additional cost.
CRO is central to establishing a powerful mar…

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Twitter Chat, Twitter Chat Participant, Open Twitter Chat, And Various Twitter Apps

Tweetchats are pretty much the best thing ever: the way of both utilizing a fairly recent form of social media, while incorporating an all-but-dead concept of communication (the chatroom), it gives us the best of old and new, then and now.
A Twitter chat is a logical extension of your hashtag marke…

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