Earth Day-related Musings, Food Delivery Mailers, Green Walk, And Green Talk

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.
What’s in our mailbox this month: Food delivery mailers. Which one’s the tastiest?…

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Marketing Automation, Marketing Automation Tools, Marketing Automation State, And Private Sector Brands

Marketing automation tools can be extremely effective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite effect and create a user experience that’s simply evil.
According to Sirius D…

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Here’s How to Save $400 on The World’s Premier Search Marketing Conference

By Jerod Morris

A lot of things related to search engines and online marketing seem to be dying.

SEO (as a term) is dead. Guest blogging is “done.” The guy …read more    

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Google, Social Network, Product, And Google+

I joined Google the day after my Stanford graduation in June of 2011, and two days later got to take a peek at the product I would be working on for the next three months. There had been rumors in the press for a while that Google was building some sort of secret social network, but these stories we…

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The Best of Seth Godin on Copyblogger

By Jerod Morris

Two weeks from now, Seth Godin will be providing one of two keynote speeches at Authority Intensive.

It will be just the latest instance of one of our favorite marketing teachers delivering useful advice and inspiring stories to the Copyblogger audience.

Mr. Godin has imparted his wisdom on how to develop …read more    

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