The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

By Jerod Morris

Buttons are cute, and they’re charming. You can’t be scared of a button.

These are the …read more    

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Professional Services, Professional Services Purchasers, Visible Expert, And Buyers

This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it?s a quiet expertise, and it doesn?t register with the wider marketplace.
When buyers engage a professional services provider, we?ve seen that expertise is th…

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Additional Supernova Sessions, Big Data Problem, Matthew Ebbert, And Nod S Ashley

When it comes to understanding ad effectiveness to inform media plans, attribution becomes a big data problem. In this Supernova session, Crate & Barrel?s The Land of Nod?s Ashley Jones and Matthew Ebbert discuss current challenges in attribution and how they are using a new method to measure the tr…

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Potential Legal Reform, USER QUINN DOMBROWSKI, Information Act Request, And Snowden S Revelations

The Snowden Effect, that mix of consciousness raising and potential legal reform of government surveillance, has another side to it: the impact of Snowden?s revelations on those revealed.
The Guardian secured heavily redacted parts of a Pentagon report

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European Court Ruling, Google, Search Engines, And Search Results

May 22, 2014
A European Court ruling has given individuals the “right to be forgotten” via search?but is the right to personal privacy really just censorship in disguise?
Who hasn’t Googled themselves? What you find about yourself might not always be to your liking, but i…

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