Marketing automation platforms and suites and social media intelligence tools, oh my! With so many technologies available today, the entire way that we do business has significantly changed (including the way marketing interacts and intersects with IT, as well as how we communicate externally). You …
By Neil Patel
Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?
It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.
Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.
So, how do you get bloggers to cover your website without being spammy? To help …read more
By karnold@saleamp.com (Katie Arnold)
Mother’s Day is upon us and while the majority of Americans are pampering moms with brunch and gifts, marketing professionals should also be doing whatever possible to cater to a special group of these women: the Mommy Blogger. According to eMarketer there were 4.2 million mommy bloggers on the web as of March 2013. For marketers, everyday should be Mother’s Day.
Here are a few reasons why marketers should seriously consider mommy blogs to expand their brand’s awareness.
By karnold@saleamp.com (Katie Arnold)
Mother’s Day is upon us and while the majority of Americans are pampering moms with brunch and gifts, marketing professionals should also be doing whatever possible to cater to a special group of these women: the Mommy Blogger. According to eMarketer there were 4.2 million mommy bloggers on the web as of March 2013. For marketers, everyday should be Mother’s Day.
Here are a few reasons why marketers should seriously consider mommy blogs to expand their brand’s awareness.