For the final Supernova session, we present Kenn Cukier, data editor of The Economist and co-author of ?Big Data: A Revolution That Will Transform How We Live, Work, and Think,? discussing the increasing importance and relevance of data, along with the impact it will have now and in the future.
Supe…

By Tracie Rollins
Transitioning from a traditional job to small business is a rocky road. Whether you?re one month into your new business or a few years deep, it can be difficult to find your footing outside the structure of a company. And for PJ Newton, his transition from active military service …

Why We Wrote This Guide
Your role as a marketer is transforming every minute. Once upon a time, marketers were pure brand-builders. Your job was valuable, but you couldn?t put an ROI number to your efforts. Instead, you relied on your gut to exercise great judgment — to invest in progra…

By Neil Patel

You heard people talk about marketing automation, but do you know what it is and how your business can leverage it?

Because marketing automation is something that most web-based businesses can use, I decided to create a 30,000-word guide on how to automate your marketing efforts. The guide will break down everything you need to know about it, and it will show you how to leverage it, step by step.

Here is what you are going to learn from The Definitive Guide to Marketing Automation: Read More …read more    

In a digital marketing world that?s heavily driven by metrics and analytics, it?s striking that many people tend to ignore any statistics save their own.
Even some so-called ?top social media marketing professionals? in the industry couldn?t tell you what five of the most shared content topics in 20…