The Key Element of 21st Century Persuasion

By Brian Clark

Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer.

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.

Three days after the initial treatment, the man was out of bed and joking with his nurses. …read more    

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People, Product, Limited Quantity, And Exclusive Club

In 1962, Ferrari manufactured a series of sports cars called the Ferrari 250 GTO and sold them for $18,000 each. Only 39 were manufactured in total.
In 2004, a young man put the finishing touches on a website he was working on from his dorm room at Harvard. It was a site where people could connect …

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Social Media, Social Media Marketing, Social Sharing Buttons, And Social Media Traffic

Social media has been around for years, so it should be easy to figure out how to leverage it, right?
In part it is true, but things get complicated by

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Quantcast, Quantcast Quantcast, Quantcast Names Google, And Digital Advertising Industry

Quantcast Names Google Veteran Adrian D?Souza Vice President of Operations D?Souza to drive operational excellence as Quantcast continues to scale
SAN FRANCISCO ? September 3, 2014?Quantcast, a technology company specializing in real-time advertising and audience measurement, announced today that…

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Small Business, Successful Small Business, Content Marketing, And Almond Milk Lattes

This e-book shares the stories of three successful small business owners using content marketing to educate customers, create customer evangelists, upsell and achieve success they never thought possible. Whether your definition of success is a promotion, an exotic car or more time to spend with your…

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