Audience, Conversion Tracking, Facebook, And Social Media

There are hundreds of DIY articles on exactly how to use Facebook Conversion Tracking pixels, but very few of those articles tell you why you want to use conversion tracking or what exactly you can gain from this strategy. I like to keep my focus on two things ? Brand Experience and Audience Appreci…

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Anchor Text, Text Rich Links, Passion Fruit Creative, And Fine Copywriting

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about anchor text rich links, which have long been valuable and important in the SEO world. I think there has been some sentiment and some suspicion over the last five years to a year that anchor text wa…

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The Anatomy of an Optimal Marketing Email

By Neil Patel

Did you know 66% of all consumers over the age of 15 made a purchase because of an email?

If that doesn’t convince you to use email marketing, just look at Quick Sprout. Over the last 30 days, I received 103,592 visitors through email marketing.

So, how can you use email marketing to your advantage? Well, first you need to learn how to create an email that is optimal for marketing.

In order to teach you how to do it, I’ve created an infographic that breaks down the steps you need to take to optimize your emails for conversion. Read More …read more    

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