October 08, 2014
Dogs: Marketers’ Best Friends
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
Dogs have been man’s best friends since the beginning of time, but could they, more specifically, be marketers’ main companions? Althou…
Have you ever had a night where you feel like everything funny you say lands on deaf ears, only to have an unplanned, half-baked comment make everyone bust up laughing? I think it was Louis CK who said ??simple truth beats out cleverness every time?. I thought of this a few weeks ago when I was show…
When one speaks of writing good copy, there?s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting, even me…
The Kindle Fire HD 7 is the latest in the long-running Fire line of LCD ereaders. Amazon has taken great pains to make this new model lighter, smaller, and more robust and, for my money, I?d say that this $139 reader is the best dedicated reader on the market, barring the e-ink Kindle line. Let?s lo…
By Brian Clark
This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on the fundamentals of design, content, traffic, …read more
