Why they struggle to connect the dots.
Linking customer data points can sometimes feel like playing a game of Twister. With so many on- and offline customer touchpoints, the pressure to connect the dots can leave marketers feeling red in the face or blue with defeat.
Indeed, this tangled up cross-c…

As content marketing gets more popular, people are coming up with their own notions of

Guest post by Willie Pena
While new marketing trends tilt toward social media platforms, the tried-and-true email marketing campaign is still an effective tool for wooing clients and customers. Researchers predict email promotions can boost customer acquisition by 7 percent a year and increase sales…

Search Engines have experienced some tremendous changes in the last 15 years. From what used to be gigantic directories, where users had to enter very complex queries to access the most relevant documents, we?re now in an era in which search engines are more suggestion engines. Based on where we are…

Mobile marketing and optimization is no longer just the proverbial icing on the cake. The mobile revolution has fundamentally changed customer behaviors and expectations, and thus, how we must do business if we want to be relevant. Are you meeting the mobile marketing challenge? If not, this event i…