Campaign Response Rates, Marketers, CRM Data. Pressure, And Somewhat Important Objectives

Can today’s players get their heads in the marketing game?
The World Cup is a time for the masters of football to come together, compete, and represent their countries. But these soccer stars aren’t the only ones feeling the pressure to perform. Pursway’s Spring 2014 Survey Repor…

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Phone Number, Chat Window, Text Message, And Twilio

Learn more about Twilio Toll Free SMS here and get started with your new numbers here.
Most businesses own a Toll-free number to offer customer service and support. But, wouldn?t it be more engaging if contact centers had the

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How to Use Google Plus for Marketing

By Neil Patel

With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way.

A few simple ways you can leverage Google Plus are:

  1. Authorship – this is a great way to get your picture next to your listings in the search results.
  2. Relationship marketing – with Google hangouts, you can connect to and get to know your fans.
  3. Driving traffic – by building up your Google Plus profile, you …read more    
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The 5 W’s of Link Curation

By Jerod Morris

When someone shares a link, and you click on it, and you are moved in some way by it — to action, to inspiration, even to tears — how do you feel about the person who shared it with you?

You likely feel equal parts appreciation and respect. If you’re honest, you might even feel a slight twinge envy. (Damnit, why …read more    

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Conversion Optimization, Case Study, Conversions, And Business Owners

Want Better Conversions? Try Breaking the Rules!
Given the fairly unpredictable nature of societal trends and human response, conversion optimization is a remarkably scientific process.
While conver…

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