Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don?t.
According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on a page.
In my expe…
Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business.
It?s so effective that it drives at least $250,000 in yearly revenue for me. But if your profile isn?t optimized, you?ll find you…
The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding?
We at Sprinklr decided to investigate which restaurants are winning in social and …
Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline.
Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too …
Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the bottom. In obscurity. In the mud. In the …read more
As 2014 winds down, the results of your retail holiday strategy will slowly come into focus. Hopefully, you’re having a merry old time, reaching record heights in sales, customers, revenue, website traffic?all the things that help to make a holiday marketing season bright.
However, now is no time to…