Against Attention: The Pre-Thanksgiving Manifesto

Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline.

Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too …

Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the bottom. In obscurity. In the mud. In the …read more