How I Built 826 Backlinks to a Single Article in 8 Weeks

By Neil Patel


No matter how much SEO evolves, backlinks remain the primary “currency” for Google when ranking websites.

In fact, a November 2016 study from First Page Sage found that backlinks are still the number one overall ranking factor in Google’s algorithm:

And I seriously doubt this will change any time soon.

Of course, there are other critical ranking factors, but building backlinks should still be your top priority.

When you break it all down, the more high quality, relevant backlinks you have pointing to your site, the better your rankings will be.

And that’s great and all, but how exactly do you …read more      

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Practical Tips to Move You Toward Your Content Marketing Goals

By Sonia Simone

Practical Tips to Move You Toward Your Content Marketing Goals

This week is all about good, old-fashioned pragmatism. It’s about the specific tactics you can use to start getting the results you’re looking for — sooner rather than later.

On Monday, Stefanie Flaxman gave us some suggestions on timing when you want to approach that busy influencer with your killer idea or humble request.

On Tuesday, Jerod Morris let us know about the launch of Sites, a new podcast that helps you build the website you need to reach your goals.

And on Wednesday, I outlined specific steps you can take to gain momentum when …read more      

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The Digital Marketer’s Guide to Programmatic Marketing

By Neil Patel


The evolution taken in place in digital marketing over the last decade is amazing.

We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI.

This evolution has largely been fueled by data and predictive analytics.

And what I love is the power that small-scale marketers now have.

The tyranny of traditional gatekeepers in marketing has been drastically diminished, which to me is a beautiful thing.

You don’t have to have a massive marketing budget to get results anymore.

It’s more about being savvy and staying ahead of the game.

One particular technique beginning to pick up steam …read more      

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7 Ways to Find Readers and Subscribers When No One Knows You Yet

By Sonia Simone

The early days of a new blog, podcast, or video channel are actually a sort of magical time.

It’s quiet. No one has shown up yet. You can say or do nearly anything. You have the opportunity to experiment and play without fear.

And, let’s face it … we all want to get past it as quickly as humanly possible.

While I truly would encourage you to stop and smell those roses, I also appreciate that we start websites because we want to build and serve audiences.

If you have something cooking and you’d like to accelerate the process of pulling …read more      

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How to Build a Better WordPress Website … One Week at a Time

By Jerod Morris

What is the key to building a better website?

Well, you first need an idea. And it needs to be useful.

Next, you need to start with the right stuff, the right raw materials. You clicked on the headline of this post, so perhaps you’re already using WordPress or strongly considering it. Good choice. Continue down that path.

After that, you have to be willing to hit Publish. Whether you’re starting your own food blog, marketing your copywriting business, or building an audience for your coaching services … you have to put your story out there on the web for all …read more      

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