Coupon or not to Coupon

Interesting article http://www.marketingprofs.com/charts/2011/4785/americans-flocking-to-coupon-websites?adref=nl040611.  We get a tonne of calls on weather to use coupons.  Great numbers in the article to support both sides of the arguement.

We always ask our clients that inquire about the type of  strategy.  Well it depends on what your objective is, and does your ‘core’ customer use coupons?

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Good Karma Does Work

You know when it seems that everything is just not going your way.  That is the nice way to say it.  The even better way to say it would be…you know when it seems that EVERYONE seems to be screwing you.  Well Karma does work, and it worked out for not only a great business professional of ours, but also a friend.

http://www.golfnewsnow.ca/2011/02/06/lawrie-joins-the-golf-lab/

Congrats from Oncor Doug!

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Online Marketing – Yes or No

Now this information makes you think….:

70% of the U.S. population regularly use the Internet
Over 1 billion people in the world are online
The average adult spends 3 hours more a day online than watching T.V.
These are all encouraging statistics for small business owners. It means you have a very large target market, and as long as you have a website, you have a better chance of being found online than in a phonebook, flier, or other advertisement.

But…
There are over 400 million active websites &
The average person only gives a website 10 seconds before deciding whether the site is worth their time.
Which means, you’ve got ten seconds (or less) to:

1) attract the viewer
2) declare your message &
3) get them to take action

IMPOSSIBLE YOU SAY.  Hell NO!

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