Interesting article about the the golf industries hurdles. http://www.bbc.co.uk/news/business-12731099
I think I am like most people. I get bombared each and every day with TV ads, direct mail pieces in the mail…etc. etc. You all understand where I am coming from. The think I hate most about these advertisements is that it is very rare to find one that engages me. I am looking at it, I am reading them before they go into the trash. Bloody Hell…someone get me excited about their product or service! Enough already with the fancy pictures and the features and benefits. Blah Blah Blah. Where is the story? Where is the excitement? Where is the freaking call to action?
Enough ranting by me. It is becoming a lost art. Well someone sent me a couple of examples of advertisement copy and I just thought it was great. So here you go. I hope you steal some of the nuggets these ads have in them.