How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths

By Pamela Wilson

market without annoying your prospects and customers

I have a love/hate relationship with a soap company.

About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable.

So, I placed an order. And that’s when my troubles began.

I had to share my email address to complete my transaction. You know, to “receive an order confirmation.”

Within days, I found myself receiving marketing email after marketing email. Coupons. Special sales. New soaps. New scents. Free shipping.

I imagined their marketing department high-fiving one other and saying, “We’ve got one on the line. …read more      

Read More

Rainmaker Rewind: Henry Rollins on Entrepreneurial Art

By Caroline Early

Rainmaker FM rewind

We have a special treat for you on Rainmaker FM this week …

Music legend and entrepreneur Henry Rollins joins Brian Clark on Unemployable to discuss how his career (including his role as frontman of Black Flag) has thrived due to a DIY-producer ethic, why he formed his own publishing company, and how he became a self-made media personality.

There’s a lot of other great content on the network these days, so be sure to check out the rest of the shows highlighted in this week’s edition of Rainmaker Rewind.

  1. Unemployable. Henry Rollins joins Brian Clark for a second …read more      
Read More

7 Types of Emails to Send Customers to Keep Them Coming Back

By Neil Patel

image08

As everyone says…

You need to build an email list.

Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average).

I’m sure you see a ton of content on a regular basis that shows you different ways to build that email list. Great.

But how much do you see that tells you how to interact with that list effectively?

I think it’s safe to guess not much.

I wouldn’t be surprised if you had questions such as:

  • What do I send my subscribers?
  • How do I keep open rates high?
  • How do I make my emails exciting?

While I can’t show …read more      

Read More

The Price of Digital Commerce Academy Goes Up Today

By Brian Clark

digital commerce academy - last day to save big

The day I first told you about last week is now here.

It’s Friday, May 27, 2016 … which means that the price you will pay for an annual investment in Digital Commerce Academy goes up today at 5:00 p.m. Pacific Time (6:00 p.m. Mountain Time, 7:00 p.m. Central Time, 8:00 p.m. Eastern Time).

The current price is $395 per year. That’s still our early adopter introductory price.

Today at 5:00 p.m. Pacific Time, the price will go up to $595 per year.

The crazy thing about the price is that when we start selling the full courses that are …read more      

Read More

Landing Pages Defined in 60 Seconds [Animated Video]

By Demian Farnworth

content marketing glossary - what are landing pages?

You’ve probably heard us talk about landing pages a lot around here.

There is a good reason for that.

When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more.

But what exactly is a landing page?

Watch our short, fun video about landing pages

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.

Here’s our video for the definition of a landing page:

Animation by …read more      

Read More