How to Combine Native Advertising with Content Marketing to Maximize Your Traffic
By Neil Patel
Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers.
Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it.
Here are the results:
Clearly, it’s still an ambiguous concept to many.
Simply, native advertising is a tactic that blends promotional content with the rest of the content—native content—of a page.
Here’s a good example:
When compared to more traditional advertisements such as banner ads, native ads tend to be more effective: