How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

By Neil Patel

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Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers.

Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it.

Here are the results:

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Clearly, it’s still an ambiguous concept to many.

Simply, native advertising is a tactic that blends promotional content with the rest of the content—native content—of a page.

Here’s a good example:


When compared to more traditional advertisements such as banner ads, native ads tend to be more effective:

consumers interact …read more      

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Boost the Relevance of Your Content with Benefits and Features

By Sonia Simone

Quick Copy Tip

One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter.

In fact, you might actually know too much about it.

It’s called the curse of knowledge. Because we research our topics deeply and spend so much time writing about them, we tend to understand the technical specs inside and out. We have a great grasp of the under-the-hood details that make the thing work. And we think customers want to know all about those …read more      

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Should You Be Worried About The Next Google Algorithm Change?

By Neil Patel

SEO Tools to Check Google Algorithm Updates and Changes

“Everything changes and nothing stands still.”

In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos.

But he might as well be referring to Google’s chronic algorithm updates, even if he was a few centuries early.

See, Google makes roughly 500 – 600 changes each year.

Some are major, some are minor.

Some are confirmed, some are unconfirmed.

But Google is cranking them out left and right.

Even on the low end of 500 changes each year, this means 1.36 changes occur every single day.

Google is basically tweaking its algorithm all the time.

Here’s a <a class="colorbox" href="" …read more      

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37 Ways to Rock Your Content

By Sonia Simone

37 Ways to Rock Your Content

Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content.

Specifically, we have 37 ideas.

On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea into four strong posts. (These could, of course, be blog posts, podcast episodes, videos, or whatever content form rocks your world.)

On Tuesday, Jerod contributed three steps you should take right away to improve your site’s SEO.

And on Wednesday, I added <a class="colorbox" href="" …read more      

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How to Use Social Listening to Create Viral Content

By Neil Patel


Viral content is inherently unpredictable.

You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity.

In that regard, there’s no magic formula that will enable you to create viral content on command.

It’s not like you can just flip a switch and get mass exposure.

It doesn’t work like that.

But there are several things you can do to increase the chances of your content going viral.

That’s what I want to talk about in this post.

More specifically, I’m going to explain how you can use social listening to your advantage.

Social listening, <a class="colorbox" href="" target="_blank" …read more      

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